11 Month Advance Certificate in Event Management
Here is a comprehensive complete syllabus for the Research Module of an 11-month advanced certificate course in Event Management, covering the requested topics: Event Marketing, Event Communication Skills, Event Production, and Modern Event Management Scenario.
11-Month Advanced Certificate in Event Management
Research Module: Complete Syllabus
1. Event Marketing (Approx. 3 Months)
Objective: To equip students with an in-depth understanding of marketing concepts specifically applied to events, enabling them to plan, promote, and execute marketing strategies effectively.
- Introduction to Event Marketing and its strategic role
- Event marketing mix & development of marketing plans
- Market research & segmentation for event audiences
- Event branding & positioning strategies
- Sponsorship: types, proposals, management, and evaluation
- Marketing communication channels (digital & traditional)
- Social media and content marketing for events
- Campaign execution & promotion techniques
- Event ticketing, registration, and pricing strategies
- Post-event marketing and feedback analysis
- Event marketing metrics & ROI evaluation
- Contemporary trends: experiential, hybrid, virtual event marketing
2. Event Communication Skills (Approx. 3 Months)
Objective: To develop essential communication and interpersonal skills necessary for managing stakeholders, clients, teams, vendors, and audiences in an event context.
- Principles of communication in event management
- Verbal, non-verbal, and written communication skills
- Presentation and public speaking techniques for event professionals
- Negotiation and conflict resolution skills
- Stakeholder management and client relationship building
- Media communication and press release development
- Social media communication etiquette and monitoring
- Cross-cultural communication and diversity awareness
- Team communication and leadership in event projects
- Crisis communication and damage control strategies
- Effective use of communication technology tools
3. Event Production (Approx. 2.5 Months)
Objective: To master the technical and logistical aspects of event production from conceptualization to execution, ensuring seamless operations.
- Event production overview and stages
- Venue selection, layout design, and capacity planning
- Audio-visual technology and lighting in events
- Stage design, set construction, and theming
- Technical requirements and logistics management
- Vendor sourcing and coordination (catering, equipment, transport)
- Risk management and health & safety in production
- Setup, rehearsal, and event day production management
- Crowd management and security protocols
- Post-event production wrap-up and evaluation
4. Modern Event Management Scenario (Approx. 2.5 Months)
Objective: To provide insights into current trends, innovations, and future directions in the global event management industry.
- Overview of the modern event management landscape
- Impact of technology: virtual events, augmented reality, AI in events
- Sustainable and green event management practices
- Legal and ethical considerations in event management
- Event management software and digital tools
- Hybrid event planning and management
- Global and cultural influences on event design
- Event industry standards and certifications
- Case studies of successful modern events
- Future challenges and opportunities in event management
Assessment and Project Work
- Research papers and case study analysis for each theme
- Practical assignments such as marketing plans, communication role plays, production layouts
- Mid-term and end-term exams focused on theory and application
- Final comprehensive project: Capstone event marketing and production plan incorporating modern event trends
Delivery Method
- Combination of lectures, workshops, guest lectures by industry experts
- Hands-on practical sessions and lab work for event production
- Field visits to live events and production sites
- Interactive sessions emphasizing communication and negotiation skills
This comprehensive research module syllabus is designed to empower advanced learners with expert knowledge and practical skill sets needed to excel in the multifaceted field of event management, with a specific focus on research and implementation of contemporary and strategic aspects.collegeofeventmanagement+3
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