GIEM Checklist before Lunch
Final Legal Checklist Before Launch:
- Institute Registration: Ensure “Global Institute for Event Management” is registered as a legal entity (Trust/Society/Section 8 Co.).
- Get the Name TradeMark Registered (Optional)
- NSDC Application: File the intent and begin the TP application process with the Tourism & Hospitality Skill Council.
- Website & Brochure Claims: All marketing materials for the first batch must clearly state the nature of the joint certificate. Avoid using terms like “Government Recognized” unless and until you have NSDC affiliation.
- Fee Structure: Ensure the fee for the joint-certificate course is justified by the quality of training and infrastructure, as it won’t initially carry a government subsidy.
Comprehensive Pre-Launch Checklist for the First Batch (20 Students)
1. Course Module Finalization
Certificate in Foundation Event Management (3 Months)
Detailed Module Breakdown:
Module 1: Event Industry Fundamentals (Weeks 1-2)
- Introduction to Event Management
- Types of Events: Corporate, Social, Weddings
- Event Industry Ecosystem in India
- Career Opportunities
- Practical: Event case study analysis
Module 2: Event Planning & Design (Weeks 3-5)
- Client Briefing & Concept Development
- Budgeting & Financial Management
- Venue Selection & Management
- Event Design & Theming
- Food & Beverage Planning
- Practical: Create event proposal with budget
Module 3: Marketing & Project Management (Weeks 6-8)
- Digital Marketing for Events
- Sponsorship Acquisition
- Project Management Tools
- Vendor Management
- Stakeholder Coordination
- Practical: Develop marketing plan
Module 4: Operations & Execution (Weeks 9-10)
- Technical Production (AVL Basics)
- Registration & Guest Management
- Risk Assessment & Safety
- On-site Problem Solving
- Practical: Site visit & technical recce
Module 5: Capstone Project (Weeks 11-12)
- Live Project with Access India
- Final Presentation to Industry Panel
- Portfolio Development
- Practical: Internship opportunity for top performers
Pre-Lunch Checklist of 1st Batch(20 Per Batch)
Published October 19, 2025 · Updated October 19, 2025
1. Course Module Finalization
Certificate in Foundation Event Management (3 Months) – 12 Weeks >> 20 Hours Per Week
Detailed Module Breakdown:
Module 1: Event Industry Fundamentals (Weeks 1-2)
- Introduction to Event Management
- Types of Events: Corporate, Social, Weddings
- Event Industry Ecosystem in India
- Career Opportunities
- Practical: Event case study analysis
Module 2: Event Planning & Design (Weeks 3-5)
- Client Briefing & Concept Development
- Budgeting & Financial Management
- Venue Selection & Management
- Event Design & Theming
- Food & Beverage Planning
- Practical: Create event proposal with budget
Module 3: Marketing & Project Management (Weeks 6-8)
- Digital Marketing for Events
- Sponsorship Acquisition
- Project Management Tools
- Vendor Management
- Stakeholder Coordination
- Practical: Develop marketing plan
Module 4: Operations & Execution (Weeks 9-10)
- Technical Production (AVL Basics)
- Registration & Guest Management
- Risk Assessment & Safety
- On-site Problem Solving
- Practical: Site visit & technical recce
Module 5: Capstone Project (Weeks 11-12)
- Live Project with Access India
- Final Presentation to Industry Panel
- Portfolio Development
- Practical: Internship opportunity for top performers
2. Course Fee Structure
Fee Breakdown per Student:
| Component | Amount (INR) | Remarks |
|---|---|---|
| Tuition Fee | 45,000 | Covers instruction & materials |
| Registration Fee | 5,000 | One-time, non-refundable |
| Study Material | 3,000 | Printed modules, case studies |
| Practical Kit | 2,000 | Templates, checklists, software access |
| Examination Fee | 2,000 | Assessment & certification |
| Total Course Fee | 57,000 | Per student |
Hostel & Food Extra
Payment Options:
- One-time Payment: ₹55,000 (₹2,000 discount)
- Installment Plan: ₹25,000 at admission + ₹20,000 in Month 2 + ₹12,000 in Month 3
- Early Bird Discount: 10% for admissions before [Date]
Revenue Projection (20 Students):
- Maximum Revenue: ₹11,40,000
- Expected Revenue (with discounts): ₹10,00,000 – ₹11,00,000
3. Faculty & Staff Structure
Core In-House Faculty (Full-time):
1. Program Director / Senior Faculty
- Qualifications: Master’s in Hospitality/Event Management + 8-10 years industry experience
- Salary Range: ₹70,000 – ₹90,000 per month
- Responsibilities: Overall program delivery, curriculum development, industry partnerships
2. Event Management Faculty
- Qualifications: Degree in relevant field + 5+ years experience
- Salary Range: ₹45,000 – ₹60,000 per month
- Responsibilities: Teaching core modules, student mentoring
Visiting Faculty (Part-time / Guest Lecturers):
Industry Experts (₹2,000 – ₹5,000 per session):
- Wedding Planner – Specialized session on wedding design
- Corporate Event Manager – Corporate client handling
- AV Technical Expert – Sound & lighting fundamentals
- Digital Marketing Specialist – Event promotion strategies
- Catering Manager – F&B operations
- Legal Consultant – Contracts & compliance
Access India Professionals:
- Utilize senior team members from Access India for practical sessions
- Honorarium: ₹1,500 – ₹3,000 per session
Administrative & Support Staff:
1. Program Coordinator (Full-time)
- Salary: ₹30,000 – ₹40,000 per month
- Role: Student coordination, scheduling, administration
2. Placement & Industry Relations Officer
- Salary: ₹35,000 – ₹45,000 per month
- Role: Internship coordination, industry tie-ups, placements
3. Front Desk Executive / Office Assistant
- Salary: ₹18,000 – ₹25,000 per month
- Role: Reception, inquiries, general administration
4. Housekeeping & Support Staff
- Salary: ₹12,000 – ₹15,000 per month
4. Infrastructure & Setup Requirements
Classroom & Facilities:
- Training Room: Capacity for 25-30 students
- Faculty Room: Workstations for 3-4 faculty members
- Reception/Waiting Area: For visitors and prospective students
- Library Corner: Industry magazines, books, case studies
- Practical Demo Area: Space for event setup demonstrations
Equipment & Technology:
- Projector & Screen
- Sound System with microphones
- Whiteboards/Flip charts
- Wi-Fi connectivity
- Computers for students (if required)
- Basic event equipment for demonstrations
5. Marketing & Admission Process
Recruitment Strategy for 20 Students:
- Digital Marketing:
- Dedicated website with online application
- Social media campaigns (Instagram, Facebook, LinkedIn)
- Google Ads targeting Hyderabad region
- Offline Outreach:
- College campus visits
- Career fairs in Hyderabad
- Newspaper advertisements in local editions
- Admission Timeline:
- Application Start: 3 months before course commencement
- Early Bird Deadline: 2 months before
- Final Admission Deadline: 1 month before
Selection Process:
- Application Form Review
- Personal Interview (in-person/online)
- Basic English Communication Assessment
- Final Offer Letters
6. Operational Budget (First Year)
Income (20 Students): ₹10,00,000 – ₹11,40,000
Expenditure Breakdown:
| Category | Estimated Cost (INR) |
|---|---|
| Faculty & Staff Salaries | ₹4,80,000 |
| Infrastructure & Rent | ₹2,40,000 |
| Marketing & Promotion | ₹1,00,000 |
| Study Material & Resources | ₹60,000 |
| Administrative Expenses | ₹80,000 |
| Guest Faculty Honorarium | ₹50,000 |
| Miscellaneous & Contingency | ₹40,000 |
| Total Estimated Expenses | ₹10,50,000 |
Financial Projection:
- Break-even: 18-20 students
- Expected Surplus: ₹50,000 – ₹90,000 (with full batch)
7. Timeline for Launch (Starting November 1, 2025)
August 2025:
- Finalize curriculum and faculty appointments
- Begin marketing campaigns
- Infrastructure setup completion
September 2025:
- Start admission process
- Conduct orientation sessions
- Faculty training and preparation
October 2025:
- Finalize student admissions
- Prepare study materials
- Coordinate with Access India for practical sessions
November 1, 2025:
- Course commencement
- Orientation program
- First module begins
8. Compliance & Documentation
Essential Documents:
- Institute registration certificate
- Fee structure approval from management
- Faculty appointment letters
- Student admission forms and agreements
- GST registration for fee collection
- Insurance policies (if any)
VISITING FACULTY RECOMMENDED FREQUENCY
For a 3-month (12-week) intensive certificate course, here is the recommended frequency and structure for visiting faculty and industry experts.
Recommended Frequency: Bi-weekly Sessions
Aim for one visiting faculty session per week, or six sessions total per 3-month course.
This translates to approximately one industry expert session every two weeks.
Detailed Session Breakdown:
Here is a visual breakdown of how to distribute these sessions throughout the 12-week course:
Visiting Faculty Session Distribution
3-Month Certificate Course in Event Management
Session Details
Week 5: Catering Manager – “Behind the Scenes: F&B & Venue Operations”
Week 9: Event Technology Specialist – “Tech on Site: AV Equipment & Virtual Platforms”
Implementation Strategy
This distribution ensures consistent industry exposure throughout the course, with expert sessions strategically placed to reinforce theoretical concepts with practical insights. Each session is scheduled when students have gained enough foundational knowledge to benefit maximally from industry expertise.
