Advanced Certificate in Specialized Event Management

by nayanikahealthcare · Published October 23, 2025 · Updated November 4, 2025

PRAOGRAM STRUCTURE

Phase 1: Foundation Certificate (Months 1-3)

*[Already covered in previous curriculum – Modules 1-5]*

Phase 2: Advanced Certificate (Months 4-5)

Specialization Tracks + Advanced Business Skills

MODULE 6: SPECIALIZATION TRACKS (Weeks 1-4)

Students choose ONE specialization track

Track A: Wedding & Social Events Management

Week 1: Advanced Wedding Planning

Luxury Wedding Design and Styling
Multi-day Wedding Planning
Destination Wedding Logistics
Cultural and Religious Ceremony Planning
Wedding Budget Management (₹10L – ₹1Cr+)
Practical: Create complete wedding plan for high-profile client

Week 2: Social Portfolio Management

• Anniversary and Milestone Events
• Birthday Parties (Kids to Senior Citizens)
• Baby Showers and Naming Ceremonies
• Retirement Parties and Legacy Events
• Social Event Marketing and Client Acquisition
• Practical: Portfolio development for social events

Week 3: Client Psychology & Relationship Management

• Understanding Client Personalities
• Emotional Intelligence in Event Management
• Handling Difficult Clients and Situations
• Long-term Client Relationship Building
• Referral Marketing and Testimonials
• Practical: Role-play client scenarios

Week 4: Luxury Events Standards

• International Luxury Event Standards
• VIP Guest Management
• Exclusive Vendor Partnerships
• Privacy and Security for High-profile Events
• Luxury Event Documentation and Contracts
• Practical: Luxury event case study analysis

Track B: Corporate & MICE Management

Week 1: Conference & Convention Management

• Large-scale Conference Planning (500-5000+ delegates)
• Convention Center Operations
• Simultaneous Translation Systems
• Delegate Management Systems
• Exhibition Hall Layout and Management
• Practical: Plan national-level conference

Week 2: Corporate Client Management

• Corporate Event RFPs and Proposals
• Corporate Governance and Compliance
• Multi-department Coordination
• Corporate Brand Alignment
• Executive-level Communication
• Practical: Corporate proposal development

Week 3: Business Development

• Corporate Event Market Analysis
• Client Acquisition Strategies
• Pricing Models for Corporate Events
• Contract Negotiation Skills
• Corporate Account Management
• Practical: Corporate client pitch presentation

Week 4: MICE Tourism Fundamentals

• Meetings, Incentives, Conferences, Exhibitions
• Destination Management Companies (DMCs)
• International Delegates Handling
• Cultural Sensitivity in International Events
• MICE Industry Certifications
• Practical: International delegate welcome kit

Track C: Government & Political Events

Week 1: Protocol Management

• Government Protocol Standards
• VIP and VVIP Event Protocols
• National and State Flag Protocols
• Official Rank and Precedence
• Government Documentation Requirements
• Practical: Protocol manual creation

Week 2: Security & Logistics

• Security Clearance Procedures
• Crowd Management for Political Rallies
• Emergency Response Planning
• Multi-agency Coordination (Police, Fire, Medical)
• Contingency Planning for High-risk Events
• Practical: Security plan for political rally

Week 3: Government Tender Processes

• Understanding Government Tender Documents
• Bid Preparation and Submission
• Compliance with Government Terms
• Price Bid and Technical Bid Preparation
• Post-tender Negotiations
• Practical: Prepare government tender bid

Week 4: Political Campaign Management

• Political Campaign Strategy
• Election Commission Guidelines
• Political Rally Planning and Execution
• Media Management in Political Events
• Ethical Considerations in Political Events
• Practical: Campaign event plan for constituency

MODULE 7: ADVANCED TECHNICAL SKILLS (Weeks 5-6)

Week 5: Virtual & Hybrid Event Production

• Virtual Event Platform Mastery (Zoom, Hopin, VFairs)
• Hybrid Event Technical Setup
• Live Streaming Technologies
• Virtual Audience Engagement Tools
• Technical Troubleshooting and Backup Plans
• Practical: Produce live hybrid event simulation

Week 6: Advanced AVL Systems

• Professional Audio Systems Design
• Advanced Lighting Design and Programming
• Large-scale Video Projection Systems
• Stage Design and Set Construction
• Technical Rider Interpretation
• Practical: AVL system design for large venue

MODULE 8: BUSINESS & ENTREPRENEURSHIP (Weeks 7-8)

Week 7: Event Business Management

• Business Plan Development for Event Companies
• Legal Structures (Proprietorship, Partnership, Pvt Ltd)
• Company Registration Process
• GST and Tax Compliance for Event Businesses
• Insurance Requirements (Public Liability, Professional Indemnity)
• Practical: Create complete business plan

Week 8: Financial Management & Funding

• Event Business Financial Planning
• Cash Flow Management
• Funding Options (Loans, Investors, Grants)
• Pricing Strategies and Profit Margins
• Financial Reporting and Analysis
• Practical: Financial projection for first year of business

MODULE 9: INDUSTRY IMMERSION & CAPSTONE (Weeks 9-10)

Week 9: Live Project Execution

• Real Client Project Allocation
• Industry Mentor Assignment
• Project Planning and Execution
• Client Communication and Management
• Budget Adherence and Quality Control
• Practical: Execute live event project

Week 10: Portfolio Development & Final Presentation

• Professional Portfolio Creation
• Business Plan Refinement
• Final Presentation to Industry Panel
• Career Strategy Development
• Industry Networking Event
• Practical: Present complete business portfolio

ASSESSMENT STRUCTURE

Theory Assessment (40%)

• Specialization Track Exams: 20%
• Business Plan Submission: 15%
• Case Study Analysis: 5%

Practical Assessment (60%)

• Live Project Execution: 25%
• Portfolio Development: 20%
• Final Presentation: 15%

INDUSTRY CERTIFICATIONS INCLUDED

Mandatory Certifications:

Virtual Event Production Certification
Event Safety and Security Certification
Business Entrepreneurship Certificate

Track-specific Certifications:

Wedding Track: Luxury Wedding Planner Certification
Corporate Track: MICE Professional Certificate
Government Track: Event Protocol Specialist Certificate

FACULTY REQUIREMENTS

Core Faculty (Full-time):

Program Director: 10+ years industry experience
Specialization Lead Faculty: 8+ years track-specific experience
Business Faculty: MBA with entrepreneurship background

Visiting Faculty (Industry Experts):

Wedding Track: Luxury Wedding Planner (₹5,000/session)
Corporate Track: Corporate Event Head (₹6,000/session)
Government Track: Former Protocol Officer (₹4,000/session)
Technical: AVL Production Head (₹4,500/session)
Legal: Business Law Expert (₹5,000/session)

INFRASTRUCTURE REQUIREMENTS

Specialized Labs:

Virtual Event Lab: 10 computers with event software
AVL Demo Room: Professional equipment for hands-on training
Business Center: For business plan development

Software Requirements:

Virtual event platforms (Zoom Enterprise, Hopin)
Event diagramming software (Social Tables, AllSeated)
Financial planning software (Tally, QuickBooks)
Project management tools (Asana, Trello)

INTERNSHIP & PLACEMENT SUPPORT

Guaranteed Internship:

Duration: 1 month post-program completion
Stipend: ₹10,000 – ₹15,000 per month
Partners: Access Events network + industry partners

Placement Assistance:

Roles: Event Executive, Wedding Planner, Corporate Event Manager, Government Event Coordinator
Starting Salary Range: ₹3.5 – ₹6 LPA
Dedicated Placement Cell: Industry connections and job support

FEE STRUCTURE

Program Fees:

Foundation Certificate (3 months): ₹57,000
Advanced Certificate (2 months): ₹48,000
Total Program Fee: ₹1,05,000

Payment Options:

One-time Payment: ₹98,000 (₹7,000 discount)
Installment Plan:
- ₹35,000 at Foundation admission
- ₹35,000 at Advanced program start
- ₹35,000 in Month 4

Additional Costs:

Study material and kits: ₹5,000
Certification fees: ₹3,000
Industry site visits: ₹2,000

ADMISSION REQUIREMENTS

Eligibility:

Completion of GIEM Foundation Certificate OR
1+ years of event industry experience OR
Graduate in any discipline with passion for events

Selection Process:

Application form with statement of purpose
Personal interview focusing on specialization interest
Assessment of foundation knowledge (for external candidates)

This Advanced Certificate program creates clear career pathways while building on the foundation program, ensuring students are industry-ready with specialized skills and business acumen.

Which NOS units fit a 6-month advanced event management course – Access Events